Mental Problems

This article written by Shelton and Papakostas deals with the health problem of treatment-resistant depression (2008). This refers to a situation where at least one trial of an antidepressant has failed. More specifically, the study investigates the effectiveness of atypical antipsychotics in treatment-resistant depression. This subject was chosen due to the report by the recent â€Å"National Institute of Mental Health Sequenced Treatment Alternatives to Relieve Depression (STAR*D) study,† which shows a very small percentage of people who actually recovered as a result of their first antidepressant treatment (Shelton & Papakostas, 2008).The subject of this study is very important for Health People 2010, as it deals with the issue of effectiveness of antidepressants. The authors noted that there are several new antidepressants available in the market, and yet, the data showing responses of patients as a result of these antidepressants are dismal. For example, there are signifi cant functional impairments found among patients who already had at least 50% improvement on the depression scale. Moreover, despite the relatively high mean dose of antidepressants, the fact remains that only few people actually recover from depression (Shelton & Papakostas, 2008).This condition deserves adequate attention because it comprises about ten to twenty percent of people who have major depressive disorders. Thus, about 10-20% of depressed people fail to respond to traditional antidepressant treatments (Greenberg, et al., 2004). Existing data, however, do not segregate the affected population based on demographical indicators such as age and gender. The factors affecting this condition are not addressed by extant literature, but some research suggests ways of addressing the condition. Thus, in this article, it is suggested that atypical antipsychotics be used instead of traditional antidepressants.Atypical antipsychotics include drugs such as aripiprazole, risperidone, ola nzapine, and ziprasidone. In order to determine how these drugs are relevant to treatment-resistant depression, the authors conducted a study consisting mainly of a study and review of clinical literature dealing with the use of such drugs to depressed patients (Shelton & Papakostas, 2008).From their review of clinical literature, the authors found two atypical antipsychotics that seemed promising based on controlled clinical trials. These drugs are quetiapine and olanzapine. The effectiveness of other atypical antipsychotics were either not supported by data or contradicted by a later study. Thus, the authors were not able to conclude that all atypical antipsychotics are effective for treatment-resistant depression, because existing clinical literature on the matter is decidedly mixed and unclear (Shelton & Papakostas, 2008).Nurses would play a significant role in the treatment of treatment-resistant depression, especially since the study showed how a lot of antidepressant medicati ons do not work on the patients. It is noted that nursing is a profession that plays a very important role in the provision of health care. Since nurses spend a significant amount of time with patients, especially when they conduct rounds and take direct care of the patients, nurses often become more familiar to the patients than the doctors.The nurses’ role in the recuperation or treatment of a patient is not limited to routine procedures and mechanical acts. More importantly, nurses could play a very important role in helping a patient recover psychologically from an illness. Nurses could help depressed patients by establishing a good, healthy, and strong relationship with the patient. More specifically, nurses should attempt to make patients comfortable so that they would be allowed by patients to treat them effectively.Depression and stress are natural consequences of an illness. These emotional facets of the healthcare profession require nurses to know how to attend to t hese emotional needs. Emotional sensitivity and proper communication with patients would allow nurses to inspire patients with treatment-resistant depression to recover, despite the difficulty and the lack of effectiveness of various antidepressants in the market today.Nurses interested in getting better on giving emotional support to patients could join nurses' associations, such as the NSW Nurses' Association. Details could be found at their website, http://www.nswnma.asn.au/nswnmamembers/benefits/. Organizations such as these provide support and assistance to nurses and give valuable information relating to the profession.ReferencesChambers, M. (1998). Interpersonal mental health nursing: research issues and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   challenges. Journal of Psychiatric and Mental Health Nursing 5, 203-211.Shelton, R. C. & Papakostas, G. I. (2008). Augmentation of antidepressants with   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   atypical antipsychotics for treatment-resistant major depr essive disorder. Acta   Ã‚  Ã‚  Ã‚  Ã‚   Psychiatrica Scandinavica 117, 253-259.

Comparison Fo Marketing Strategies Essay

In this term paper we will compare two companies, Splash of Landmark Group and H&M, two leading fashion retailers in UAE. We will individually analyse the marketing strategies of the two companies and compare them to see which one is more successful in the UAE market. We will also suggest some recommendations for developing their strategies. Both of these companies have equally done very well with their marketing strategies in the past and even better in the year of 2008 while being under the influence of the economies downfall. Sustainability has been the main marketing strategy that has made H&M a highly successful business and continues to do so to this day . In the case of Splash, its marketing strategy consists of aggressive selling with various offers and promotions for its customers. The topic we have chosen to write about is important because Splash and H&M are well-known companies that are popular amongst young consumers. Learning about each marketing strategy will help educate us better on where they stand in the apparel industry in reference to others we know about. Comparing Splash and H&M hopefully will give us a better understanding about the two companies and how we can make their marketing strategies better. In organising our paper we will start out giving the brief overview about the two companies and further proceed to analyse each of their brand positioning, pricing , promotion, e-marketing etc. After the explanation and analysis of each strategy we will proceed to suggest recommendations for improving their strategies. H&M Evolution The history of H&M started with a man named Erling Persson, who was a Swedish former salesman that became fascinated with America’s high-volume efficient outfits that Barneys and Macy’s carried. Persson first discovered the outfits when coming to the United States after World War II. Persson brought the retail concept – that high turnover produced lower prices – and brought it back with him to Sweden. It was then that Erling chose to open his own store which he called Hennes, standing for â€Å"hers† in Swedish. During this time the store only sold women’s clothing. The company Hennes was established in 1947 in Vasteras, Sweden and by 1968 Persson had purchased the men’s sportswear inventory and property of a Stockholm hunting equipment store which was named Mauritz Widforss. Erling Persson then changed the name of his store Hennes to Hennes & Mauritz to express the expansion, and later downgraded to just the abbreviations H&M. By 1970 Hennes & Mauritz developed a children’s clothing line and by 1978 the store offered much of all family clothing. With Hennes & Mauritz offering a wide range of family clothing, it helped the company expand with the new generation of youth wanting to be able to express their individualities. Besides its Scandinavian base, Hennes & Mauritz expanded into the British market by by the later years of the 1990’s H&M realized that their company had better results in their European market than their Scandinavian market. In 2000 H&M finally came to the United States after historically being a European brand and set its dominance. H&M’s is known for being of good quality and of good price. The dresses from the house of H&M are conspicuous for the uniqueness of their designs and an appeal that is slightly off the beaten track. This company has dedicated online stores through which it serves fashion conscious and aesthetically inclined numerous men and women in US, UK and Europe with all the exquisitely designed apparel. SPLASH Evolution Headquartered in Dubai, Splash is the Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 125 Splash stores and 50 branded boutiques across ten countries. An ‘Eye’ for the latest global trends in fashion design offered at fabulous value is the soul of Splash which has carved a niche for itself as one of the most successful local players in the region’s high-street fashion category. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit the customer’s every lifestyle need. Initially it was mainly a trading company, which used to buy and sell merchandise without any customization of the consumer offering. This trading focus continued till 1998 when the company started to evolve along the buying cycle. This buying focused approach saw Splash differentiate itself by selling products which were carefully selected to suit the needs and style preferences of customers. In the year 2000 the company progressed from a trading setup to a retail based organizational framework. In 2004 Splash started shifting its focus from being buying based, to a more product centric, design oriented approach which corresponded with the change in logo, to reflect the brand’s ambition to compete with the international brands present in the market. Design teams were created and frequent buying trips and trade show visits to every significant show around the world were arranged for the design teams. Splash progressively became a design oriented fashion retailer with a central focus on developing its own style for each collection.

Societal marketing concept Essay Example | Topics and Well Written Essays - 1000 words

Societal marketing concept - Essay Example This might also help in enhancement of the total sale and profitability of the organization in the entire market as compared to others. Hence, it might be depicted from the above mentioned points that customers act as the focal point of any organization operating in any segment. Thus, the motive of achieving organizational goals and profits might be attained mainly through customer satisfaction and loyalty as compared to other aspects. Characteristics of marketing concept According to Kotler & Armstrong (2010) the concept of marketing is changing rapidly in this age of globalization and industrialization. In this age, marketing concept is entirely dependent over customer values and satisfaction that might be witnessed in four different stages such as production concept, product concept, selling concept and societal marketing concept. Production concept According to the strategies of previous era, the demand of the product is entirely dependent over its features and price. This means that, if the underlining features of the product are praiseworthy or satisfactory then it would surely be liked by the customers of varied age groups and income groups. However, in today’s age, the concept of production has entirely changed. Now, the demand of any specific product might be retained in the market only by presenting the desired features within it. So that, the target customers of the product might get satisfied entirely thereby amplifying the efficiency and productivity of the organization to a certain extent (Kotler & Armstrong, 2010). Along with this, good customer service is also another important aspect that might act as a backbone in enhancing the reliability and loyalty of the product among other substitutes. For example: the management of Macdonald’s always tries to present varied types of nutrients such as cheese, chilies, nuts and many others so as to satisfy the changing demands of the customers. As well as the management also desires to presen t warm greetings to its customers so as to retain them for longer period of time. Only then, the popularity and demand of the products and the organization might remain dominant in the market among other and the rate of switch over costs of the customers towards other brands (Burger King) might be reduced significantly in this aggressive market among others. Thus it might be stated that relationship marketing and customer oriented products acts as the prime essence of today’s publicity concept. Product Concept In order to retain sustainability and competitive advantage, most of the organizations in this era desire to present value-added products at a lowest price. This strategy acts as a stimulating factor thereby enhancing the demand of the products of the organization such as HP as compared to others. Along with this, such a competitive strategy might also prove effective in satisfying the demands and needs of the customers thereby amplifying their level of loyalty (Tiddy & Bessant, 2010). Apart from this, the organization of HP also desires to implement the strategy of presenting qualitative products so as to retain its dominance and fame in the segment of electronics among many other existing rivals (Porter, 1986). Selling Concept In this age of stiff economy and tough competition, the insurance organizations such ICICI Prudential, Kotak Mahindra are striving hard to create a strong foothold in this market. However, this might be possible only by enhancing the rate of satisfaction

Kitchen Design Essay Example | Topics and Well Written Essays - 1500 words

Kitchen Design - Essay Example These being the changing Role of Women, Domestic Science, Industrialization, Food Safety and Health Determinants (Moody and Vineyard, 476). From these probably the two most important factors were the changing role of women in society and industrialization. Industrialization bought kitchen appliances in homes with microwaves ovens becoming the most popular appliance that later even replaced the traditional stoves in certain homes.The changing role of women is another factor worth discussing. With health issues being raised after the advent of the industrial revolution and people realizing the importance of kitchen for food safety, servants were being replaced by women in the kitchen. The abolition of slavery further limited domestic help in the kitchen. However, industrial appliances became the new servants for these women. While women accepted the kitchen, they were also exploring the corporate world and thus they began a dual life where they began managing both the kitchens and thei r jobs.Evolution of Kitchen DesignIn the early times, kitchens were very different from what we have today. The advent of the industrial revolution greatly changed the landscape of the traditional kitchens as modern kitchens were fitted with the industrial appliances and also had water fittings. At the turn of the twentieth century, kitchens came fitted with iron stoves, sewers and gas pipes. But industrialization in the twentieth century brought bigger changes in the original design of the kitchens.

Globalization and Democratic Policies essay Example | Topics and Well Written Essays - 3000 words

Globalization and Democratic Policies - Essay Example ipate in political rallies, community activities, direct association with political leaders and trade union protests enjoy the common ground of equality. When the majority of citizens in the society are charged with the duty to make decisions binding on the whole society we term that democracy. Political equality can justify the form of democratic government in various ways that allow empowerment of citizens to grow socially and economically while enjoying their civil rights. The society is held together by a joint action towards realizing a certain common goal. When citizens put aside their partisanship, they will realize that development is indispensible in society. Hence, the need to work together as a team is created. Thus in the light of political equality communities are built and developed through the enabling environment of unity (Kropf 2003). Citizens can promote legitimacy when they are involved in political activities. It is through seeing people as equals before the law that will only prompt their participation in affairs concerning their governance. For instance giving people a chance to vote their leaders will ensure satisfaction with the vote results even if they lose. In most cases, citizens learn to obey the laws and little police control is required to bring order. It becomes a culture by citizens to always get the right things done as they are fueled by the universal call for equality, justice, and unity. Democratic governments are easily identified by the warm and fruitful relationships they enjoy with their subjects through maintaining order and law. Involving people in making policies and laws will instill a sense of ownership making the laws to earn protection from the very citizens it is meant for. Contesting for any seat during national elections must be made open to anybody regardless of gender, colour, religion and race as long as the individual meets the basic requirement of the constitution and citizenship to that country. In

The American model of judicial selection vs. the civil law model of Essay

The American model of judicial selection vs. the civil law model of judicial selection - Essay Example iece discusses the legal issues on appointment of judges either by the American model of judicial selection or the civil law model of judicial selection. The selection process in the American model is open and highly unlikely to face interference from the politicians. Usually, authorities consult before appointing the judges (Whittington, Kelemen & Caldeira, 2008). The nominee ought to have practiced as lawyers before their appointment as judges. The American model has several weaknesses; for instance, the public can foretell who is likely to be appointed as a judge. Moreover, it is a democratic process of selecting judges because it does not interfere with the constitutional court structure. In the process, the supposed judge should be a person of high integrity. According to Tarr (2009), prior to selection, the candidates list their servings to the public for scrutiny. This provides an opportunity for the public to elect competent judges from a panel of lawyers. Furthermore, in the American model, a candidate has to seek endorsement from non-governmental authorities before their appointment to serve as a judge. For example, in Oregon, an endorsement of the judge by the public signifies credibility in services as a lawyer. The appointing body that uses the civil system has a wide selection to choose from as opposed to the American model (Tarr, 2009). Authorities can incorporate their traditional values to the civil system when appointing judges. The Civil law model focuses on the overall development of the justice system and the society. Countries prefer the model of appointment because it allows for flexibility in the choice of individuals to serve as judges. Moreover, there is anonymity on who will be the judge. However, the public can play a role in the process by influencing the appointments. This can result to unfairness in the delivery of justice to the public. As such, an extremist can become a judge. Indeed, a civil law model promotes democracy in

The role of feminist art in 20 century Essay Example | Topics and Well Written Essays - 1500 words

The role of feminist art in 20 century - Essay Example In 1970s the social orientation of the art-process both from the point of view of the content (themes raised by artists in the works of their creativity), and the structure has noticeably amplified. The most appreciable phenomenon of the middle of 1970s has become feminism in art. So let us consider the role of feminism in the art of the twentieth century. Feminism is a social-political movement, which purpose is granting to women all variety of the civil rights. In a broad sense it is an aspiration to equality of women with men in all spheres of a society's life. In narrow sense feminism is a women's movement, which purpose is elimination of discrimination of women and their equation in the rights with men. Feminism has arisen in the eighteenth century, but it became especially active since the end of 1960s. Especially since the late 1960s, when the feminist art movement can be said to have emerged, women have been particularly interested in what makes them different from males - what makes women artists and their art different from male artists and their art. This has been most prominent in the United States, Britain, and Germany, although there are numerous precursors to the movement, and it has spread to many other cultures since the 1970s1. The role of a woman art began to be discussed approximately since the first quarter of the nineteenth century, but the most intensive discussion concerns to the end of the nineteenth - to the beginning of the twentieth century. Both in those years and later even just the right to existence of this issue, not speaking about using concepts "female literature", "female creativity", "female history " etc. had been often called into a question, had been laughed at and denied. The main thing and they believe weighty and incontestable argument of opponents of using these definitions is the thesis: the art can be only good or bad, and no other aspects of consideration and the analysis can be. And especially the art cannot be male or female; it cannot be divided according to a sexual attribute. The first comprehensive, historical exhibition to examine the international foundations and legacy of feminist art, WACK! Art and the Feminist Revolution focuses on the crucial period 1965-1980, during which the majority of feminist activism and art-making occurred internationally. The exhibition includes the work of 120 artists from the United States, Central and Eastern Europe, Latin America, Asia, Canada, Australia, and New Zealand. Comprising work in a broad range of media-including painting, sculpture, photography, film, video, and performance art-the exhibition is organized around themes based on media, geography, formal concerns, collective aesthetic, and political impulses2. In the art of feminist-women there is a destruction of an image of the woman as a gentle, fine, full of love and giving a life essence. Aggression and sexuality of these characters with which the author is inevitably identified, causes a shock. Not a fine woman, captivating with her nakedness, but some fury appears in the form of a picture, a photo, installation, a model. It frightens a man, as a viewer by definition is a man. For him she creates. Eros of these Venus does not give a birth of a new life. Not dedication,